I’m going to be honest with you. No matter how great your book is, it won’t mean jack if you don’t know how to market it. You could write the next Great American Novel on par with The Adventures of Tom Sawyer, and it could end up gathering dust on the library shelves. In the world of authorship, writing is only half the battle. The real work is getting your book into the hands of readers. But how do you master the art of book marketing?
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Book Marketing 101
Alessandro Reale
Award-winning children’s and fantasy author. Amateur break-dance fighter. Part-time Morgan Freeman impersonator.

The Importance of Editing
Alessandro Reale
Award-winning children’s and fantasy author. Amateur break-dance fighter. Part-time Morgan Freeman impersonator.
If there’s one piece of advice that I will always pass on to writers, it’s this:
EDIT YOUR WORK!
Did you read that correctly? Here it is again…
EDIT YOUR WORK!
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Releasing a Second Edition of Your Book
Alessandro Reale
Award-winning children’s and fantasy author. Amateur break-dance fighter. Part-time Morgan Freeman impersonator.
As per usual, I’m going to start off this blog post by drawing from personal experience. I’ll recount a short anecdote about my writing adventures, focused on publishing second editions.
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How a Negative Book Review Can Be a Good Thing
Alessandro Reale
Award-winning children’s and fantasy author. Amateur break-dance fighter. Part-time Morgan Freeman impersonator.
“…poorly written, reads like a first draft of Mary Sue fanfiction where the author inserted himself into the main character to get back at all the bullies in his life…”
What you’ve just read was an actual review for my book, “Dodger’s Doorway”. Seems harsh, right? How can someone be so brash and blunt when reviewing an independent author’s first piece of work? I mean, give us a break, right? We’re out here putting our sweat and blood into our writing. You could cut us some slack when reviewing our books.
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Self-Publishing vs. “Traditional” Publishing
Alessandro Reale
Award-winning children’s and fantasy author. Amateur break-dance fighter. Part-time Morgan Freeman impersonator.
For most writers, the ultimate goal is to get published. One of the greatest feelings in the world is holding that first hard copy of your work in your hands. You think to yourself, “Wow, this is the result of my hard work. I’ve accomplished something!” If you’ve had your work published, congratulations! You deserve every bit of success that comes your way! If you’ve self-published, congratulations! You deserve every bit of success that comes your way!
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My Road to Writing
Alessandro Reale
Award-winning children’s and fantasy author. Amateur break-dance fighter. Part-time Morgan Freeman impersonator.
Writing has always been a passion of mine. Actually, let me be more specific. Creating stories has always been a passion of mine. Ever since I was a kid, I loved to tell stories. There was just something about creating a vivid tale of adventure and wonder that really fascinated me.
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