I’m going to be honest with you: no matter how great your book is, it won’t mean jack if you don’t know how to market it. You could literally write the next Great American Novel on par with The Adventures of Tom Sawyer or The Catcher in the Rye, and it could end up gathering dust on the library shelves for years to come. In the world of authorship, writing is only half the battle. The real work is getting your book into the hands of readers. But how do you master the art of book marketing?